benoit image repair
Public Relations Review 23 177-186. Fan-Enacted Crisis Communication Surrounding the Penn State Sex Abuse. Pin On Fonts Image repair based on image repair theory concerns responses to accusations or suspicions of wrongdoing regarding some misstep by an organization or as a result of criticism. . Search for more papers by this author. By Krisna September 13 2021 There are five strategies to repair image according to Benoit in his image restoration theory 1995 as cited in Benoit 1997 namely denial evasion of responsibility reducing offensiveness of event corrective action as well as mortification. Uniteds CEO Oscar Munoz was forced to off er a do-over stressing mortifi cation and corrective action that were actually directed to the off ensive act. Benoit 2015 updates the theory of image repair which takes its cue from the attacks or suspicions that prompt image repair messages. The fundamental image repair situationwhere a s...